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Special - Spatial Planning and Energy for Communities in All Landscapes Town and Country Planning Association European Union

Knowledge Pool



E-Learning, online seminar, interactive presentation


Webinar - Web-based seminar

Short for Web-based seminar, it is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements - the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.



  • To ensure predictable outcomes,
  • To encourage creativity
Expiry of the method

Phases, or acts, that make up the Webinar methodology

First Phase: Plan creation

  • Gathering the ensemble (webinar team) at a kickoff meeting
  • Defining objectives, success factors, and the target audience.
  • Scheduling the webinar in a Webinar-Software and starting workt he plan.

Second phase: Preparation and invitation

  • It may sound counter-intuitive to create the invitation before the slides exist, but it works.
  • The invitation is the framework for creating powerful content (slides) and coaching the speakers to shape their messages to engage the audience.
  • Creating the registration landing page , including a webinar programme and registration link is sent to the participants.
  • Sourcing of the right audience and executing of the invitation strategy to begin audience recruitment.
  • Tracking registration metrics daily.

Third phase: Content

  • Beginning to create relevant webinar content containing the promised content in the invitation.
  • Practicing the presentation

Fourth phase: Presentation

  • Day of the webinar: one hour prior: performing a final sound check and reviewing the content and cues.

Fifth phase: Post-webinar follow-up.

  • Measuring the webinar success
  • If neccessary: a questionaire for the participants

A professional webinar presentation should not take longer than 45 minutes.


Up to one thousand participants can remotely join a webinar at once.

Prerequisite for success
  • Technical: a current version of Adobe Flash Player, a stable internet connection, a sound card and loudspeakers or headset, an updated internet browser.
  • Learning content can be anchored better when the participants are active – for this purpose the webinar should be created in a more vivid way. 
  • Factors of success content, design and expiry:  Designing the content considering that the audience just see the screen.
Required materials

Broadcasting images and sound is the most important element of the online-presentation. Headset and camera should therefore provide a high quality.

Principles, relevant parameters to be considered
  • The technical requirements depend on the provider of the webinar software.
  • It is important that the participant’s work places allow the use of the webservices and that the firewall does not block the service