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Special - Spatial Planning and Energy for Communities in All Landscapes Town and Country Planning Association European Union

Knowledge Pool

Webinar

Keywords

E-Learning, online seminar, interactive presentation

Introduction

Webinar - Web-based seminar

Short for Web-based seminar, it is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements - the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.

Applicability

Suitable

  • To ensure predictable outcomes,
  • To encourage creativity
Expiry of the method

Phases, or acts, that make up the Webinar methodology

First Phase: Plan creation

  • Gathering the ensemble (webinar team) at a kickoff meeting
  • Defining objectives, success factors, and the target audience.
  • Scheduling the webinar in a Webinar-Software and starting workt he plan.

Second phase: Preparation and invitation

  • It may sound counter-intuitive to create the invitation before the slides exist, but it works.
  • The invitation is the framework for creating powerful content (slides) and coaching the speakers to shape their messages to engage the audience.
  • Creating the registration landing page , including a webinar programme and registration link is sent to the participants.
  • Sourcing of the right audience and executing of the invitation strategy to begin audience recruitment.
  • Tracking registration metrics daily.

Third phase: Content

  • Beginning to create relevant webinar content containing the promised content in the invitation.
  • Practicing the presentation

Fourth phase: Presentation

  • Day of the webinar: one hour prior: performing a final sound check and reviewing the content and cues.

Fifth phase: Post-webinar follow-up.

  • Measuring the webinar success
  • If neccessary: a questionaire for the participants
Duration

A professional webinar presentation should not take longer than 45 minutes.

Participants

Up to one thousand participants can remotely join a webinar at once.

Prerequisite for success
  • Technical: a current version of Adobe Flash Player, a stable internet connection, a sound card and loudspeakers or headset, an updated internet browser.
  • Learning content can be anchored better when the participants are active – for this purpose the webinar should be created in a more vivid way. 
  • Factors of success content, design and expiry:  Designing the content considering that the audience just see the screen.
Required materials

Broadcasting images and sound is the most important element of the online-presentation. Headset and camera should therefore provide a high quality.

Principles, relevant parameters to be considered
  • The technical requirements depend on the provider of the webinar software.
  • It is important that the participant’s work places allow the use of the webservices and that the firewall does not block the service